Privacy policy

Your privacy matters to Forest Avenue

At Forest Avenue, we place great importance on protecting your personal data. We process it carefully, securely and transparently, in full accordance with the General Data Protection Regulation (GDPR).

This policy explains which personal data we collect, why we process it and what rights you have.

Data controller

Address: Vlamingstraat 27, 8560 Wevelgem

VAT number: BE 0878 290 854

Email: info@forestavenue.be

Telephone: +32 56410617

Website:

https://www.forestavenue.be

Which personal data do we process?

Depending on your contact with Forest Avenue, we may process the following personal data:

Identification details

surname;
first name;
company name;
VAT number.

Contact details

email address;
telephone number;
address;
delivery address.

Project details

dimensions;
plans;
photos;
quotes;
orders;
communications.

Technical data

IP address;
browser information;
device data;
cookie data.

Billing details

billing address;
payment information;
company registration number.

Why do we process your personal data?

We process your data only for legitimate purposes.

Preparing quotes

To prepare quotes and answer your questions.

Fulfilling orders

For production, delivery, installation and after-sales service.

Customer service

For communication about your project.

Legal obligations

Such as accounting, invoicing and tax obligations.

Marketing

With your consent, we may inform you about:

new products;
promotions;
inspiration;
news.

You can unsubscribe at any time.

Improving the website

We continually improve our website using analytical data.

Legal basis for processing

We process personal data on one or more of the following legal bases:

performance of a contract;
a legal obligation;
a legitimate interest;
your explicit consent.

How long do we keep your data?

We never keep personal data longer than necessary.

Indicative periods:

Data	Retention period
Quotation data	maximum 5 years
Customer data	for the duration of the business relationship
Invoices	10 years (legal obligation)
Marketing consent	until withdrawn
Cookie data	according to the cookie’s retention period

Who do we share your data with?

Forest Avenue never sells your personal data to third parties.

Where necessary, data may be shared with:

carriers;
professional installers;
our accountant;
IT service providers;
our hosting provider;
payment services;
marketing partners (Google, Meta);
public authorities where legally required.

All partners process personal data in accordance with the GDPR.

International transfers

Some of our service providers are outside the European Economic Area. This includes Google and Meta services.

Personal data is processed outside the European Union only where appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs);
the EU–US Data Privacy Framework.

Google Analytics

Our website uses Google Analytics to understand how it is used. This enables us to:

improve pages;
identify errors;
analyse visitor statistics.

This data is processed only after you consent through our cookie settings.

Google Tag Manager

Forest Avenue uses Google Tag Manager to manage scripts and tags efficiently.

Google Tag Manager itself does not set cookies or collect personal data.

It only ensures that other tags, such as Google Analytics and Google Ads, load correctly.

Processing through these services takes place only after you consent through our cookie settings.

Google LLC may process technical data, including:

IP address;
browser information;
date and time;
device data.

This data may be processed outside the European Economic Area.

Google is certified under the EU–US Data Privacy Framework.

More information: Google Privacy Policy

When you subscribe to our newsletter, we process your:

name;
email address.

You can unsubscribe at any time using the link at the bottom of each newsletter.

Security

Forest Avenue takes appropriate technical and organisational measures to protect your personal data against:

loss;
misuse;
unauthorised access;
alteration;
disclosure.

Your rights

You have the following rights:

Right of access

You may ask which personal data we hold.

Right to rectification

Inaccurate data can be corrected.

Right to erasure

In certain cases, you may ask for your data to be deleted.

Right to restriction

You may have processing temporarily restricted.

Right to portability

You may request your data in a commonly used format.

Right to object

You may object to certain processing.

Right to withdraw consent

Where processing is based on consent, you may withdraw it at any time.

Complaints

Are you dissatisfied with how we process your personal data?

You can contact us.

You can also lodge a complaint with the Belgian Data Protection Authority.

Data Protection Authority (GBA)

Drukpersstraat 35

1000 Brussels

https://www.gegevensbeschermingsautoriteit.be

Changes

Forest Avenue reserves the right to amend this policy when legislation or our services change. The latest version is always available on this website.

Contact

Do you have questions about this privacy policy or the processing of your personal data?

Please contact us.

Forest Avenue NV

info@forestavenue.be